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Providing A Seamless Medicare Journey

New to Medicare? Or Already Eligible?

We help new and existing Medicare recipients navigate Medicare enrollment, deadlines, prescription coverage, additional benefits and more!

Your partner for Group Health

Group insurance and employee benefits can be complex and are often a major expense. Our  consultants use proven strategies to customize benefit packages that reduce costs and minimize the stress of managing employee benefits.

Your partner for Individual Health

We offer various options for different needs. These include comprehensive marketplace plans and non-ACA alternative plans, in addition to travel and or short-term coverage, dental, vision, supplemental health and more.

Where We Work

Multi-state health insurance agency and benefits firm

FL

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DE

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NH

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TN

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PA

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NJ

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Headquartered in Tampa, we service businesses in Florida, Pennsylvania, New Jersey, Delaware, New Hampshire and Tennessee for Employee Benefits, and Individuals and Families under 65 needing health insurance, both on and off the Federal Marketplace. We also sell Medicare plans in these states, but not in all areas, please SEE OUR DISCLAIMER. Also note that Pennsylvania and New Jersey have their own state-run health exchanges.

Client Success Stories

What our clients have to say about working with us


I have used Tracey and Custom Benefits USA to assist with our health benefits for the last 6 years. Tracey has successfully navigated through numerous plans and options to provide our employees with excellent coverage at a reasonable price. Year in and year out, she reevaluates all the different options and presents these options in such a way that we can efficiently evaluate which benefit plan is best for our employees. I would highly recommend Tracey and Custom Benefits USA for all your company’s health insurance needs. Tim B. Fisher II, Esq. Fisher and Fisher Law Offices LLC. Tracey has been so patient with me as I am completely new to the whole insurance world. She explains things in layman’s terms and is always available to talk. Tracey is very knowledgeable in this field and makes the whole experience less frightening. We are embarking on our second year with her and could not be happier. We recommend her to anyone looking for a broker!

Tamara Williams-Hood

Director of Operations


On behalf of Kinsley’s ShopRite, I wish to take this opportunity to express our thanks for the health, life and disability insurance consulting work performed by Tracey Pal Izzi and her team at Custom Benefits. Our associates are very satisfied with the medical, life, dental and vision plans which are available to both the full-time and part-time associates. The rates that have been negotiated have remained the same each year due to her diligence and the fact that Tracey is willing to fight for our company and our associates when a claim is denied. As a result of her work, we have realized substantial annual savings. Custom Benefits did what they said they could do. Tracey’s representation in all matters has been both responsive and professional with minimal amount of time and effort required by Kinsley’s ShopRite. Our recommendation to any of your prospective client’s would be our pleasure.

Christopher S. Kinley, Sr.

Vice President & General Manager





I have used Tracey and Custom Benefits USA to assist with our health benefits for the last 6 years. Tracey has successfully navigated through numerous plans and options to provide our employees with excellent coverage at a reasonable price. Year in and year out, she reevaluates all the different options and presents these options in such a way that we can efficiently evaluate which benefit plan is best for our employees. I would highly recommend Tracey and Custom Benefits USA for all your company’s health insurance needs. Tim B. Fisher II, Esq. Fisher and Fisher Law Offices LLC.

Tim B. Fisher II, Esq.

Fisher and Fisher Law Offices LLC

We became clients of Custom Benefits five years ago during Medicare open enrollment period. Tracey’s knowledge of Medicare benefits and the available policy options for our area was so impressive. First, she helped my husband and I prepare comprehensive summaries of our annual medical usage including all our specialists, the number of routine visits per year, a list of each of our ongoing medical tests, lab work, etc. as well as complete lists of our medications. Armed with our medical summaries, Tracey was able to help us select the most cost-effective insurance plan for each of our needs. Each year we simply review and update our medical summaries and again cost compare the current available policies. Tracey’s knowledge, professionalism and client commitment assure us we are getting the most coverage for the lowest costs possible. We wouldn’t go through an open enrollment period without Tracey. Perhaps you shouldn’t either.

Carollee and Joe B.

Medicare Clients

Tracey Pal Izzi she been our agent for the past eight years. She is amazing. The first time we met her was to go over our insurance options and decide what insurance would be best for our overall needs. She was super helpful and knew exactly what we needed. If I get a letter from my insurance, I can call her anytime and she always makes time for us. She will carefully go over everything with us and explain it to us, so I fully understand. She has truly been a big help to us and a friend to my husband and me. She really cares about her clients. One time, when my husband and I went out of town I ended up needing a doctor. I called Tracey and she found a doctor for us that was in our network. She is definitely a keeper!

Josephine Brumbaugh

Medicare Client

When it was time to enroll in Medicare and choose a plan that was right for me, I was overwhelmed and confused with the options, the number of plans and the difference between part A and part B as well as prescription plans. Tracey, patiently explained the differences between Medicare Advantage and Medigap plans, taking the time to answer all my questions and ensuring I understood the various coverage options available to me. She prioritized finding a plan that fit my specific health needs and budget, rather than pushing a particular plan or company.  Tracey is there whenever I have a question whether it's by text or phone call. She reviews the plans and my needs each open enrollment period to make sure it’s on the right plan. Her service as my broker is invaluable. Thanks to Tracey, I know my insurance coverage will be there for me when it’s needed.

John Benedetto

Medicare Client

The above is not a complete list of our approved carriers and vendor partners.  For more information, PLEASE CONTACT US